E-commerce redesign for Swedish footwear brand Icebug AB.
Since 2001, Icebug has been making traction footwear for conditions other brands avoid, spanning from off-road performance shoes to winter boots built for serious grip. But their ambitions run deeper than product. The company donates at least 1% of annual sales to environmental projects and measures impact over short-term profits.
Starting with an expanded editorial section that honors their progressive approach to shoemaking and ecology, we developed a design language that mirrors their technical excellence and advocacy work. The site works as both product catalogue and educational resource, bringing people into a world where quality footwear meets real commitment to outdoor life.
Built with Aino Commerce Engine using Centra & Storyblok.
Design and Development: Aino
Fonts in use: Suisse Int’l by Swiss Typefaces SARL
Case study: Icebug