This is why we now, more than ever, need a creative playground to express and explore human feelings that comes from within us. Brands need to position themselves above the AI race and start talking with a real voice, and people need to stay creative to make the world worth living in.
For us, that playground is code. With code, you can do almost anything. But the ironic truth is that most code is also generated and predetermined, based on the same false assumption that data can tell us what to do next. But we believe that there is much more to code than just doing what’s expected.
This is our position, between the creative forces of branding and technology. We want to explore new ideas to enhance the brand message through online interfaces, where the users actually spend time. We think and work like artists and creatives, only our tools are different and our products are used by people.
Inspired by many groundbreaking music artists, we strive to combine the comfortable, the uncomfortable, and the unknown to create tension and excitement in the intersection of user experience. If everyone likes it at first glance, it’s probably missing something.