25 years in the making.
We built Nudie Jeans's 25th anniversary site as a massive interactive collage where you can drag, drop, and explore their history however you want. The brief was simple: bring 25 years of archives to life.
Dig through original campaign imagery, watch archival films, view their iconic fits in 3D, and discover how a small Gothenburg office with a ping-pong table desk became one of the most respected denim brands in the world.