Built for real life, Molo is a world of refined childrenswear based on a clear trajectory to resist the gravity of grown-up fashion. Since its start in Copenhagen in 2003, Molo has evolved into a globally recognised brand sold across 42 countries.
We built a digital home that gives the brand room to breathe, grow and speak in many voices at once. Playfulness and storytelling inform every aspect of the design system from editorial to checkout.
Design and Development: Aino
Font: Simon Mono by Robert Janes / Actual Source
Site: molo.com
Case study: Molo