Molo
Solutions
E-commerce, Digital Design, Centra
Built for real life, Molo is a world of refined childrenswear based on a clear trajectory to resist the gravity of grown-up fashion. Since its start in Copenhagen in 2003, Molo has evolved into a globally recognised brand sold across 42 countries.
Real-word metric, narrative space
We built a digital home that gives the brand room to breathe, grow and speak in many voices at once. Playfulness and storytelling inform every aspect of the design system from editorial to checkout.
How it’s built
- Platform Centra, headless
- CMS Storyblok
- Frontend Next.js, React
- Search Built in-house
- Payments Adyen, through Centra
- Shipping Ingrid
- Hosting Vercel
- Markets 27 countries, 18 currencies
One storefront for every market
Molo previously ran five separate country sites. Today one codebase serves 27 countries, 18 currencies and 5 languages, with Centra holding products, pricing and checkout and Storyblok holding the content. Each visitor’s market, currency and language are resolved at the edge from their location, pages are pre-rendered and served statically, and publishing in Storyblok updates only the affected pages. The build runs on the commerce core we have refined across twenty Centra storefronts.
A migration that kept its ground
Consolidating five domains means years of links pointing at old addresses. Over 21,000 redirects from the legacy sites are resolved at the edge with no measurable overhead, discontinued product URLs are caught and redirected rather than left as dead ends, and search engines are served a stable default version so the move never cost rankings.
Search built in-house
Search runs on our own index per language, tuned to the catalog: names, descriptions, fits and categories are weighted so the right products surface first. There is no third-party search vendor and no fee per query.
Certified, sized and shareable
Sustainability certifications like GOTS and OEKO-TEX are read from the product data and surface automatically on every certified product page. Size and fit guides are built for kidswear sizing, and a favorites list can be shared as a plain link, no account needed.