A new narrative for Nudie Jeans. To echo its raw and sincere nature, we have reimagined the brand once again by designing a contemporary, finely detailed digital experience that houses their collection of craft denim, ready-to-wear, and accessories.
With a dedication to denim and contemporary culture, Nudie Jeans has earned a global reputation as one of the leading jeans brands, blurring the boundaries between online direct-to-consumer, digital wholesale, and physical retail.
Our collaboration goes back to 2010, driven by a curiosity to constantly explore what a brand can become in the digital world.
Site: nudiejeans.com
Design and Development: Aino
Architecture: Aino Commerce Engine and Centra
Fonts in use: Neue Haas Unica by Monotype and Nudie Jeans Headline by Carolina Laudon.
Case study: Nudie Jeans