More than jeans

Nudie Jeans provides more than just jeans. With an emphasis on reuse and repair, Nudie Jeans Co. delivers and upholds a tradition that is loyal to the history and properties of the fabric.

Founded in Gothenburg in 2001, the Swedish denim company has won praise for its efforts to promote environmental sustainability and has played a significant part in the industry’s efforts to live in a more sustainable way thanks to its variety of jeans made from 100% organic cotton and transparent production.

Digital pioneers

Aino has been an integral part of their digital journey since 2010, acting as a long-term partner and inventor of new ideas and technology. The platform has gone through several iterations and is now built around headless technology, static deployments and serverless computing.

We use Centra as a commerce platform together with Contentful, Algolia, Django, Google Cloud, and other services to build an exceptionally joyful experience that delivers speed and reliability across the globe.

Bridging online and physical

We helped Nudie make the switch to headless in 2016 and they saw an immediate average yearly growth of 24% – with a yearly revenue of 498 MSEK in 2018. Today they are a global craft jeans powerhouse that has erased the boundaries between online direct‑to‑consumer, digital wholesale, and physical retail.