Nudie Jeans
Solutions
E-commerce, Digital Design, Centra
A digital home for Nudie Jeans that matches their raw, honest spirit. We designed a contemporary e-commerce experience with careful attention to detail, creating a platform for their craft denim, ready-to-wear, and accessories that feels as authentic as the brand itself.
More than Jeans
Nudie Jeans makes jeans built to last decades, with free repairs for life. The commerce experience guides customers through Nudie's repair philosophy before they even think about buying new. We made it easy to book repairs, track a pair of jeans through its entire lifecycle, and find the right fit across global inventory. The technical complexity runs invisible behind a simple story: buy once, repair forever.
What we love about the result is how it feels authentically Nudie. The site works as smoothly in Tokyo as it does in Gothenburg, but every interaction reinforces why you'd want to keep these jeans for twenty years instead of two.
Digital pioneers
Aino has been an integral part of their digital journey since 2010, acting as a long-term partner and inventor of new ideas and technology. The platform has gone through several iterations over the years, always focusing on providing the right tools to enable consistent brand expression, faster execution, and better collaboration across markets.
Nudie Jeans kicked off in Gothenburg in 2001, fueled by a love for dry denim, punk music, and snus.
Bridging online and physical
We helped Nudie make the switch to headless in 2016 and they saw an immediate average yearly growth of 24% – with a yearly revenue of 498 MSEK in 2018. Today they are a global craft jeans powerhouse that has erased the boundaries between online direct‑to‑consumer, digital wholesale, and physical retail.
The fit guide
Easily browse through the different jeans with the Nudie Jeans Fit guide.