There's a certain understated quality to French pharmacy beauty. Simple formulas, clinical packaging, no fuss. Emma S Skincare takes that as a starting point and filters it through a Nordic lens: effective bioactive ingredients, straightforward routines, nothing you don't need.
We wanted to bring that same thinking into the design. Generous white space, clear hierarchy, nothing competing for your attention. The interface is functional but carefully considered. A floating navigation that stays out of the way, layered dialogs for product details and cart, the brand's accent colour used sparingly throughout.
It's the kind of design where the restraint is the point. Every decision in service of making the products and ingredients easy to understand and trust.
Design and Development: Aino
Font: Diatype by Dinamo Typefaces and Cheltenham by ITC
Url: www.emmas.com
Case study: Emma S