Samsøe Samsøe returns to profit in the Swedish market. From the article in Ehandel.se (translated):
Last year the fashion house launched an entirely new digital platform in collaboration with the design agency Aino. The aim was to build a global solution powered by AI and more personalised customer experiences. The switch was made because the previous platform was holding back the brand's international expansion, and e-commerce now works as a complement to the restructured Swedish retail operations.
Read the full article (Swedish): ehandel.se
Case study: Samsøe Samsøe