Samsøe Samsøe
Solutions
E-commerce, Replatforming, Design, Development, Centra
Samsøe Samsøe brings Copenhagen street style together with Scandinavian minimalism. Their collections balance everyday utility with soft tailoring, creating pieces that feel effortlessly wearable and distinctly Nordic.
past and present
Like Samsøe Samsøe itself, their new website plays with contrasts: refined but bold, functional but poetic. We drew inspiration from editorial design to create something that feels like discovery — a digital space where you can sense both tradition and what's coming next.
The interface moves between large-scale visuals and quiet typographic moments, creating a rhythm that feels natural but never predictable. When you browse products, it's more like flipping through a carefully curated magazine than scrolling through another grid. We built customizable layouts that let the photography and typography breathe, giving Scandinavian design the digital home it deserves.
We built their new flagship store to honor what makes this brand special. The result is a digital experience rooted in functional simplicity and authentic Scandinavian design, bringing one of our region's most respected fashion houses back to its essential self.
scandinavian calm
The editorial section, "Our Space", works like a curated archive where collections, campaigns, and collaborations live together. We focused on typography that feels quietly sophisticated and interactions that surprise without overwhelming. The result captures what we love about Scandinavian design: intentional, modern, and human.
We built Samsøe Samsøe a new e-commerce site that actually feels like their brand. Clean, versatile, and easy to navigate. The kind of shopping experience that works for their customers without getting in the way of what makes Samsøe Samsøe special.
Bronze, European Design Awards 2025. Shortlisted for Website Redesign, Pulse eCommerce Awards 2026.
How it’s built
- Platform Centra, headless
- CMS Storyblok
- Frontend Next.js, React
- Discovery Voyado Elevate
- CRM Voyado Engage
- Payments Adyen, through Centra
- Shipping Ingrid
- Returns Inretrn
- Hosting Vercel
- Markets 33 countries, 6 languages
A headless Centra storefront
Samsøe Samsøe serves 33 countries in 6 languages from one codebase. Centra holds products, pricing, markets and checkout, Storyblok holds the content, and the storefront is built on Next.js with pages pre-rendered and served statically. Publishing in Storyblok refreshes only the affected pages, so content goes live in seconds without a deploy. The site was replatformed onto the commerce core we have refined across twenty Centra storefronts, keeping the existing CMS content and customer data intact through the move.
Ship from store
Physical stores fulfill online orders. When a store takes an order, the storefront books the shipment from that store’s address, fetches the carrier label, and sends it straight to the label printer in the store, with partial orders handled when a store ships only part of a purchase. Which stores participate is managed in the CMS, so retail can join or leave without a release.
Membership in the wallet
The Samsøe Society membership lives in the customer’s phone. Members add their card to Apple or Google Wallet, connected to their Voyado profile, and their promotions and preferences follow them across the webshop and the stores.
Personalized discovery
Product listings, filtering, search suggestions and recommendations are powered by Voyado Elevate, and completed purchases are reported back so the personalization learns from what people buy, not just what they click. Alongside it, a content search built in-house makes editorials, FAQs and store pages findable in the same search dialog as the products.
Checkout, refined
Checkout runs through Centra with Adyen, Ingrid presents the delivery options, and shipping addresses are validated in real time with correction suggestions before the order is placed. Order tracking stays on the site instead of sending customers to a carrier page.