Tactile luxury for Gardinex

Gardinex has been tailoring made-to-measure curtains in nearly two decades. Their product can be identified through its couture-like precision, attention to detail and awareness of the architectural space.

The core of the new site is the concept of tactile luxury. We aimed to transfer the physical quality of fabrics into the purely visual. Drawing inspiration from the way curtains obscure, filter and reveal, the visual focus is controlled by contrast in color, grayscale and texture.

Small thumbnails with large margins against big full-bleed images creates an architecturally monumental impression, yet the site maintains its tranquility and ease with minimalistic typesetting and generous white space.

Platform: Shopify
Design and Development: Aino
Font: Brown Regular by Lineto Type Foundry
Url: gardinex.com

Case study: Gardinex



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