Twenty builds deep
Twenty-plus builds teach you where the platform rewards you and where it makes you work. We have carried brands through both.
The Centra agency behind some of Scandinavia's most successful fashion brands.
20+ Centra storefronts since 2015, from first replatforming conversations to stores running over fifty markets. We have been a Centra Pro Partner the whole way. If you are looking for a Centra agency, this page is the long answer to what it is like to work with us.
One team, both crafts
Designers and engineers sit in the same room and share the same deadline. The person designing your PDP knows what the pricelist logic underneath it can do.
The honest recommendation
We build on other platforms too, so our Centra recommendation means something. When a brand fits the other platform better, we say so.
Selected Centra storefronts
What we do on Centra
Centra ships no themes. Everything a customer sees is designed and built, which is why the agency you choose shapes the store more than the platform does.
Storefront design and build
Headless storefronts on Next.js, designed from your brand and carried by our commerce engine: checkout, cart, routing and a component library refined across our Centra builds.
Replatforming to Centra
Catalogue, customers, orders and URL structure brought over from Shopify or a custom stack, with SEO redirects planned to preserve years of rankings.
Integrations
Klarna, Adyen and Qliro in checkout. Ingrid for delivery, Voyado and Klaviyo for CRM, Depict and Algolia for discovery, Storyblok, Contentful or Sanity for content.
Multi-market operations
Markets, pricelists, warehouses and languages configured so your team can run them after launch. Nudie Jeans operates more than fifty markets from a single Centra instance.
Wholesale and DTC
Centra runs both on one backend, and we build storefronts that respect that: seasonal order windows, stockist pricing and consumer campaigns from the same catalogue.
Growth after launch
Launch is the midpoint of our engagements. We stay on for conversion work, new features, new markets and the steady tuning that keeps a storefront fast.
How an engagement runs
The first conversation is about wholesale and DTC, how many markets you sell in, what the catalogue looks like and what your team can operate. From there the path is design, build, launch and growth.
Questions we hear
What does a Centra project cost?
Centra has no theme layer, so every storefront is a custom frontend and the cost follows design scope, integrations and the number of markets. Our Centra Accelerator lowers it considerably: checkout, cart and market logic come ready from our commerce engine, so the budget goes to what is unique about your brand.
How long does a build take?
A few months from the first design sprint to launch is typical. Replatforming adds migration work for catalogue, customers and orders. We would rather give you an estimate after a scoping conversation than a number on a page.
Can you move us from Shopify to Centra?
Yes. We migrate the catalogue, customers, orders and URL structure, and we plan the SEO redirects to preserve your rankings. We have written a comparison of the two platforms if you are still deciding.
Does Centra handle wholesale and DTC together?
Yes, and for many brands this is the reason to choose it. DTC and wholesale run on the same backend, the same catalogue and the same inventory, so seasonal order windows and stockist logic live next to your consumer store instead of in a separate system.
Is Centra always headless?
Yes. There is no theme to fall back on, so the storefront is always yours to design and build. Our commerce engine carries the foundations, and the frontend is shaped entirely around your brand.
Which brands fit Centra best?
Fashion and lifestyle brands selling in several markets, often with wholesale alongside DTC and real variant complexity in the catalogue. An early-stage brand in one or two markets is often better served by Shopify, and we tell brands when that is the case.
Do you work with brands outside Scandinavia?
Yes. Centra work is international by nature, since markets, currencies and languages are the job itself. We work with brands selling globally, from our studios in Gothenburg and Oslo.
What is the Centra Accelerator?
Our shared foundation for Centra storefronts: a commerce engine with checkout, cart, routing and a component library refined across our builds. It is how a fully custom storefront avoids starting from an empty repository.