Variant math
Sizes, fits, colourways and seasonal collections multiply fast. We model the catalogue so filtering, size guides and stock states stay correct in every market.
We are a fashion e-commerce agency for brands whose collection, campaign and store have to move together.
Samsøe Samsøe, Nudie Jeans, Icebug and Molo sell through storefronts we designed and built. We have built e-commerce since 2011, and Scandinavian fashion and lifestyle brands are the centre of the roster: seasonal drops, wholesale alongside DTC, variant-heavy catalogues and campaigns that need to hold from lookbook to checkout.
Fashion brands we build for
What fashion e-commerce demands
Most e-commerce advice assumes a stable catalogue and one market. Fashion gives you neither, and the storefront has to be built for that from the start.
Drops and campaigns
A collection launch is editorial and commerce at once. We build storefronts where campaign pages, lookbooks and product walls share one system and one publish button.
Wholesale and DTC
Stockists order in seasons, consumers shop in moments. A storefront has to serve both rhythms, and the platform underneath decides how painful that is.
Built on Centra or Shopify
We build fashion storefronts on both platforms, and we have written down when each one wins. The short version: wholesale and many markets lean Centra, lean teams and app-driven growth lean Shopify.
Centra
Made for fashion: wholesale, seasonal order windows and market-level pricing on one backend. We have been a Pro Partner since 2015, and work with brands as their Centra agency.
Shopify
We build custom Liquid themes or headless storefronts, depending on where the brand is. Shop Pay and the app ecosystem are the advantage for DTC-led brands. Read about our Shopify work.
Still deciding?
We compared the two platforms for fashion brands, from projects on both: Centra versus Shopify. It is the comparison we wanted to read ourselves.
Design that survives the checkout
Fashion brands live on identity, and most storefronts flatten it. Our designers and engineers work as one team, so the art direction that carries a campaign carries the product page too.
Before you ask
Do you only work with fashion brands?
Fashion and lifestyle is where most of our work happens, and the roster shows it. The craft transfers: we also build for brands in design, culture and technology when the fit is right.
Which platform should a fashion brand choose?
Start from wholesale, your market count and the shape of your team, not from a feature list. We wrote a full comparison from projects on both platforms, and the short answer is in it.
Can you handle wholesale as well as DTC?
Yes. Wholesale is half the business for many of the brands we work with, and we treat it as storefront work rather than an afterthought: order windows, stockist pricing and the consumer store sharing one source of truth.
Do you design campaigns and lookbooks too?
Yes. Campaign pages, lookbooks and editorial are part of many engagements, built in the same system as the store so the brand holds together from the first teaser to the last size in stock.
How do you work with in-house teams?
We slot in where you need us. Some brands hand us the whole storefront. Others bring their own designers or developers, and we carry the parts they want carried.
What does a project cost?
There is no rate card that survives contact with a real brief. Platform, design ambition, integrations and market count all move the number, so we scope first and quote after.
Where are you based?
Our studios are in Gothenburg, Sweden and Oslo, Norway. The brands we build for sell far beyond the Nordics, so the work follows the markets rather than the map.