A010
Gulled
Solutions
Visual Identity, E-commerce, B2B, Design, Strategy
2025
Representing two major brands in the industry, HAY and &tradition, Gulled operates at the intersection between architects, interior designers and retailers in bringing quality design to the Swedish and Finnish markets.
Bridging Heritage and Commerce
Rooted in design and furniture history, the site reflects the brand's unique place in the design world. It brings their rich collections to life while creating a clear path from inspiration to purchase.
Based on an updated visual identity, we wanted to turn the physical catalogue into an interface that keeps the same precision, with each variant and form displayed with index-like clarity.
